Boston unveils 'You Can't Beat Boston' tagline; city asks public for alternative slogan ideas
By
By Annie Jonas
The bagel they save for the regulars. Don't skim, savour.
Summary
Boston has unveiled a new city tagline, "You Can't Beat Boston," as part of Mayor Michelle Wu's business recruitment and marketing initiative to attract companies, investment, and workers. The article invites readers to pitch alternative slogans that are funnier and more Boston-specific, engaging the public in a lighthearted conversation about the city's identity and branding.
Key quotes
· 2 pulledMayor Michelle Wu recently rolled out 'You Can't Beat Boston' as the banner for a new business recruitment and marketing initiative aimed at attracting companies, investment, and workers to the city and the broader region.
Pitch us an alternative Boston slogan — the funnier and more Boston-specific, the better.
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