Xreal Launches $299 AR Glasses Under New Affordable Subbrand X by Xreal
By
James Pero
Front-window bakery material. Catches the eye, delivers the goods.
Summary
Xreal has launched a new subbrand called X by Xreal (XBX) to make AR glasses more affordable. The first product, the XBX a01 glasses, starts at $299, significantly lower than the Xreal One's $450 starting price. This move aims to reduce the price barrier for newcomers interested in video glasses and virtual screen experiences.
Key quotes
· 3 pulledEveryone interested in dipping their toes into video glasses probably has one common barrier: price.
As enticing as gluing a huge virtual screen to your eyeballs can be for some people, spending up to $850 to do so feels like a tough sell.
To combat sticker shock and invite newcomers to try video glasses out, Xreal has launched a new subbrand called X by Xreal, or XBX, and its first glasses start at just $299.
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