X shuts down Communities feature citing low usage and rampant spam
By
pier25
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
X (formerly Twitter) is shutting down its Communities feature, launched in 2021, due to extremely low user adoption (less than 0.4% of users) and overwhelming spam problems. According to X's head of product Nikita Bier, Communities contributed to 80% of spam reports, financial scams, and malware on the platform despite minimal legitimate usage. The feature was designed to let users connect around shared interests but became a management headache.
Key quotes
· 1 pulledCommunities had a great vision, but they were used by less than 0.4% of users—yet contributed to 80% of spam reports, financial scams, and malware on X
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