WWE NXT Preview: EVIL Rebranded as Naraku for Official Debut
By
Gavin Sheehan
Toasted golden, schmeared with insight. Top of the rack.
Summary
A WWE NXT preview article discussing the rebranding of former NJPW wrestler EVIL as "Naraku" for his WWE debut. The article critiques WWE's practice of renaming and repackaging wrestlers from other promotions, using EVIL's transformation into Naraku as a prime example of how the company controls wrestlers' identities and intellectual property.
Key quotes
· 3 pulledWhen you come to WWE, you don't get to keep your identity.
Everyone gets rebranded to the company, can repackage you, copyright you, and own everything about you under their banner, so you can't make extra money off your previous experiences.
Everything is Naraku as he makes his official debut tonight.
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