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Why We Abandoned 18 Months of Product Development: Lessons from Multiple Startup Pivots

By

tomaspiaggio12

2mo ago· 12 min readenInsight

Summary

A startup team shares their experience of developing a product for 18 months, acquiring clients, and then deciding to abandon everything. They discuss their history of multiple pivots (enterprise search, documentation generation, coding agent, QA testing platform) and how they finally started getting customers and raised funding on their last pivot. The article focuses on explaining why they're throwing away 18 months of work, what they learned from the experience, and what alternative direction they've chosen instead.

Key quotes

· 4 pulled
We developed this product for over 1.5 years, closed clients left right and center, and now we're throwing everything away.
In case you don't know me (or Autonoma), we're no strangers to pivots. Funnily enough, we pivoted like 4 times already.
The reasons are beyond the scope of this article. In all cases, we knew bugs were painful, we just didn't know what was the best way of solving the problem.
On our last pivot, we actually started getting customers and raised a round from one of the biggest names in the industry.
Snippet from the RSS feed
We developed this product for over 1.5 years, closed clients left right and center, and now we're throwing everything away. Here's why, what we learned, and what we chose instead.

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