Salt Lake Tribune removes paywall, adopts membership model risking one-third of revenue
By
Alice Brooker
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
The Salt Lake Tribune, a 150-year-old Utah newspaper, has removed its paywall and adopted a Guardian-style membership model, gambling roughly one-third of its revenue. After transitioning to community-led nonprofit ownership in 2019 and switching from daily publication in 2020, the paper now offers paying readers membership tiers while keeping its online journalism free to all. CEO Lauren Gustus discusses the financial risks and philosophical commitment to accessible journalism.
Key quotes
· 1 pulledCEO and executive editor Lauren Gustus told...
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