Xbox Boss Asha Sharma: Industry Crisis Over Component Costs Will Force New Console Business Models
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Pure Xbox
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Summary
Xbox boss Asha Sharma discussed the future of consoles in a Fortune interview, highlighting that rising component prices and shortages are creating a "crisis" for hardware makers. She emphasized that Xbox must explore alternative cost construction strategies for future consoles, noting that mass audiences cannot afford to spend thousands on a single console generation. The interview points toward potentially radically different business models ahead for the gaming industry.
Key quotes
· 3 pulledWe are in a crisis right now, the entire industry is...
We must think about other options
We'll Start To See Radically Different Business Models
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