Warner Bros. Discovery's Gerhard Zeiler calls for end to content exclusivity, signals greater YouTube partnership
By
Max Goldbart
Crackles when you bite it. Shows the baker did the work.
Summary
Gerhard Zeiler, President of International at Warner Bros. Discovery, argues that major media companies should abandon an exclusivity mindset and embrace platforms like YouTube to reach younger audiences. While WBD will maintain exclusive windows for HBO Max theatrical releases (six months) and flagship shows like Euphoria, Zeiler believes there are significant opportunities in distributing content on other platforms beyond traditional channels. He suggests WBD will increase its YouTube presence to meet audiences "where they are."
Key quotes
· 3 pulledWe need to get rid of an exclusivity mindset
a lot of the stuff we do is important to give to other platforms and not traditional
meeting audiences, especially younger, where they are
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