Warner Music Group Acquires Sureel AI to Track and Protect Artists' Content from Unauthorized AI Use
By
Corbin Bolies
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· 2 sourcesWarner Music Group has acquired Sureel AI, a startup founded in 2022, Variety reported. The company uses patented "AI DNA" technology to track how artists' music, voices, and likenesses are used by generative AI models. The acquisition aims to help Warner Music protect intellectual property from unauthorized use and ensure artists are compensated when their work is used in AI training, according to the report. Terms of the deal were not disclosed.
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Summary
Warner Music Group has acquired Sureel AI, a startup founded in 2022 that uses patented "AI DNA" technology to track how artists' content—including music, voices, likenesses, and performances—is used by generative AI models. The technology aims to protect intellectual property from unauthorized use and monetization by AI training models, and to help ensure artists are compensated when their work is used. Terms of the deal were not disclosed.
Key quotes
· 2 pulledWarner Music Group on Wednesday announced its acquisition of the startup Sureel AI, a platform that uses a technology called 'AI DNA' in an effort to protect creative projects and other intellectual property — including music, voices, likeness and performance — from unauthorized use and monetization by AI training models.
Sureel, founded in 2022, works to track how artists' content are used by generative AI models, using patented technology to trace how and when work is used and make it easier for those artists to be compensated.
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