Vodafone Confirms Testing AI-Generated Influencers in Advertising Campaigns
By
Jess Weatherbed
8mo ago· 2 min readenNews
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Summary
Vodafone is testing AI-generated influencers in its advertising campaigns, as confirmed by the company in response to user comments on TikTok. The ad features a presenter with telltale signs of being artificially created, including unnatural hair movement, disappearing moles, and uncanny facial expressions. Vodafone stated they are 'testing different styles of advertising' and explained that AI is now 'so much a part of everyday life.'
Key quotes
· 4 pulled"testing different styles of advertising"
"AI is so much a part of everyday life"
The ad includes several "tells" that suggest the presenter was artificially created
the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions
Vodafone is testing the artificial presenter because ‘AI is so much a part of everyday life.’
