Attention Insight launches Figma plugin for AI-powered predictive eye-tracking to validate design decisions
By
Darius Jokubaitis
More flour than flavour. There's a bagel in here, just not much of one.
Summary
Attention Insight is a predictive eye-tracking tool for designers and marketers, now available as a Figma plugin. Co-founder Darius explains that the tool addresses the common problem of making design decisions based on subjective opinions ("make the CTA bigger," "this layout feels better") rather than data. The AI-powered tool, trained on millions of real eye-tracking fixations, predicts where people will look on designs—including websites, ads, packaging, and videos—providing instant attention metrics and recommendations. It helps teams validate concepts, fix attention errors, and defend design decisions with data before user testing or development. The tool works via Chrome extension, Figma plugin, Adobe add-ons, and API.
Key quotes
· 4 pulledWe spoke with hundreds of UX designers and product teams and found a clear need for a data-driven way to validate design decisions.
Because today, design decisions still look like this: 🤔 'Make the CTA bigger.' 🤷 'This layout feels better.' 🔁 'Let's try one more version…'
And suddenly you're moving elements around instead of actually knowing what works.
We wanted a way to validate design decisions earlier, before user testing, before development.
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