Vietnam to Require Skip Buttons on Video Ads Within 5 Seconds Starting 2026
By
hoherd
Crusty in the right places. Worth the chew.
Summary
Vietnam has announced Decree No. 342, which will implement stricter controls on online advertising starting February 15, 2026. The key provision requires that video and animated ads must include a skip button that appears within 5 seconds, effectively banning unskippable ads. This regulation aims to protect consumers and curb illegal advertising practices in Vietnam's digital space.
Key quotes
· 4 pulledVietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026.
The adjustments are expected to place stricter control on Vietnam's online advertising activities to protect consumers and curb illegal ads.
Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds.
If things go our way, YouTube's notorious unskippable ads might be a thing of the past come this February.
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