Understanding HyperNormalisation: How Society Accepts Artificial Reality as Normal
4y ago· 28 min readenInsight
100/100
Golden Brown
Bagelometer↗
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Score100TypeanalysisSentimentnegative
Summary
The article explores the concept of 'HyperNormalisation' - the idea that our world has become strange, fake, and corrupt, yet we perceive it as normal because we cannot see alternatives. It examines how society reached this state where complex systems have become incomprehensible, and people accept simplified, artificial realities. The piece traces the historical and social developments that led to this condition where truth and reality have become blurred, and people navigate a world of simulations and simplified narratives rather than confronting actual complexity.
Key quotes
· 3 pulledOur world is strange and often fake and corrupt. But we think it's normal because we can't see anything else.
HyperNormalisation - the story of how we got here.
The story of how we got to a world that is strange and often fake and corrupt, but we think it's normal because we can't see anything else.
Our world is strange and often fake and corrupt. But we think it’s normal because we can’t see anything else. HyperNormalisation - the story of how we got here.