Study finds outdoor advertising disproportionately targets deprived areas, compounding inequality

Advertising and inequality have long been observed to go hand in hand.

Research from Adfree Cities confirms that outdoor advertising is disproportionately placed in areas of existing deprivation.

Continued promotion of unhealthy products like junk food, alcohol, gambling and pay-day loans in areas already affected by higher than average air pollution compounds inequality and reduces social capacity to make change.

This new evidence supports policymakers in aligning planning legislation for advertising with public health and equality goals.