UK Cinema Data Suggests Family Films Succeed on Demand, Not Quality Alone

Summary

A presentation by Lucy Jones of ComScore to the UK Cinema Association (UKCA) reveals candid assessments of Great Britain's 2023 box office performance. Key findings include that family movies have such massive audience demand that studios "don't need to bother making a good film for kids" to succeed financially. The presentation also examined how studios and cinemas failed certain highly-rated films that underperformed at the box office, and noted that Predator: Badlands was the film most loved by children.