Trump immigration enforcement explores buying ad data to target immigrants, sparking industry backlash
By
Alfred Ng
The bagel they save for the regulars. Don't skim, savour.
Summary
The article examines how U.S. immigration enforcement agencies under the Trump administration are exploring the purchase of digital advertising data to identify and target immigrants. Industry insiders and adtech trade groups express alarm, warning that using the digital advertising ecosystem for immigration enforcement could lead to privacy violations, public backlash, and increased regulation. The piece highlights the ethical debate surrounding businesses that collect and sell personal data, as their information could be weaponized in federal immigration probes.
Key quotes
· 3 pulledIt's very shocking to see it in black and white that the government is trying to use the digital advertising ecosystem to find and target immigrants.
It makes me very, very nervous about how people's day-to-day use of the internet or their interactions with social media turn into being targeted. That's terrifying.
The adtech industry's leading trade groups also expressed concern — partly out of fear that a public backlash could lead to regulations.
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