Marvel Comics to Feature McFarlane Toys' Marvel Rivals Collection on July Variant Covers
By
Rich Johnston
Slow-proofed and worth the wait. Worth its weight in flour.
Summary
Marvel Comics will release variant covers in July featuring McFarlane Toys' Marvel Rivals collection, essentially using comic book covers as advertising space for the toy line. The article discusses this marketing collaboration between Marvel and McFarlane Toys.
Key quotes
· 2 pulledAhead of the upcoming release of McFarlane Toys' newest Marvel Rivals collection, Marvel Comics will spotlight the collectable items on a series of variant covers across their comic book titles this July.
Yes, it's basically a front page advert on your comic books, but instead of "THIS MARVEL COMIC COULD BE WORTH $2500 TO YOU" or something abo
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