The Try Guys' Keith Habersberger and Zach Kornfeld Offer Advice for Aspiring Content Creators After Webby Awards Win
By
Zoey Lyttle
19d ago· 4 min readen
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Golden Brown
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Summary
Keith Habersberger and Zach Kornfeld of The Try Guys accepted two Webby Awards in New York City on May 11 and shared exclusive advice with PEOPLE for aspiring content creators. They emphasized the importance of finding a unique niche, collaborating with others, staying authentic, and being willing to evolve creatively. The duo reflected on their journey from BuzzFeed employees to independent media company owners, offering practical guidance on building an audience and sustaining a career in digital content creation.
Key quotes
· 3 pulledThe biggest thing is finding what makes you unique and leaning into that fully, even if it feels niche or weird at first.
Collaboration is everything. The best content we've ever made came from working with people who challenge us and bring different perspectives.
You have to be willing to evolve. What worked five years ago won't work today, and that's okay — it's part of the process.
The Try Guys' Keith Habersberger and Zach Kornfeld spoke to PEOPLE about their advice for aspiring content creators hoping to find success online. The viral duo accepted two Webby Awards at the ceremony held in New York City on May 11.
