The Reality Gap: Disillusionment with AI Experts in Agency Environments
By
randomgermanguy
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Summary
The article discusses disillusionment with 'AI experts' in agency settings, where AI has become ubiquitous but often lacks practical implementation. The author frames the issue from an agency perspective, noting that while executives demand AI integration and there's constant AI news, many self-proclaimed AI experts lack real expertise or practical solutions. The piece explores the gap between AI hype and actual business value, the challenges of finding genuine AI expertise, and the frustration with consultants and team members who overpromise but underdeliver on AI capabilities.
Key quotes
· 4 pulledAgencies are like a production line, they need raw materials coming in; clients with cash, armed with opportunities, scraps of ideas or formed briefs to be worked on.
AI is everywhere and everything for a lot of people now. You can be sure that Exec's are asking their teams how are we using AI, how is it helping the business grow etc.
However there's so much AI news, it's moving so quick and seeping into everything that difficult (from a naive perspective) to know what's real and what's hype.
The disillusionment comes from the gap between what's promised and what's delivered, between the hype and the actual business value.
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