The Mandalorian and Grogu Gets Custom IMAX Countdown Ahead of Theatrical Release
By
Kaitlyn Booth
An everything bagel for the brain. Substantive, layered, well-seasoned.
Summary
The article discusses how movie studios are increasingly customizing the IMAX countdown that plays before films in IMAX theaters. It highlights that The Mandalorian and Grogu has taken over the countdown for its upcoming release, and compares it to The Fantastic Four: First Steps' version, which was praised for leaning into the film's aesthetic rather than being too literal. The piece is a brief entertainment news update about this marketing trend.
Key quotes
· 1 pulledThe Fantastic Four: First Steps did it last summer, and it was probably the better version of something like this because it leaned into the film's overall aesthetic and look rather than taking it more literally.
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