The Impact of 'Starter Packs' on Bluesky's Growth
By
FinnKuhn
10mo ago· 3 min readenNews
75/100
Toasty
Bagelometer↗
A respectable bake. You'd come back tomorrow for another.
Score75TypenewsSentimentpositive
Summary
The article discusses the significant role of 'starter packs' in the rapid growth of Bluesky, a social media platform, based on a study led by Dr. Onur Ascigil from Lancaster University. It highlights the importance of starter packs as an onboarding strategy for new social media systems aiming to attract users from dominant platforms.
Key quotes
· 3 pulled'Starter packs are becoming a vital onboarding strategy for the emerging social media systems that are seeking to attract users from dominant platforms.'
'Our findings go beyond Bluesky: they point to a new framework for launching successful social platforms.'
'The researchers believe their findings could help platform designers and policymakers promote more equitable and trustworthy online spaces.'
‘Starter packs’—curated user lists that new users can follow with a single click—played a key role in helping Bluesky grow to over 30 million users, according to a new study.
