The Hidden Reality of Algorithmic Control in Daily Life

We are simply not aware of the extent to which our daily lives are already manipulated and regulated by digital algorithms that, in some sense, know us better than we know ourselves and impose on us our 'free' choices.

When we hear or read about how artificial intelligence is taking over and regulating our lives, our first reaction is: no panic, we are far from there; we still have time to reflect in peace on what is going on and prepare for it.

This is how we experience the situation, but the reality is quite the opposite: things are happening much faster than we think.

In other words, to men