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The Enhanced Games: A Failed Marketing Stunt Disguised as an Olympics Competition

By

Patrick Redford

5d ago· 4 min readenOpinion

Summary

The Enhanced Games, a Las Vegas event marketed as an Olympics-style competition allowing unrestricted doping, was a complete failure both as a marketing stunt and as an athletic competition. The article argues the event demonstrated the limited power of performance-enhancing drugs rather than their potential, with poor organization, low attendance, and underwhelming athletic performances that failed to break any world records.

Key quotes

· 3 pulled
The Enhanced Games, a marketing stunt for direct-to-consumer steroids dressed up in a thin Olympics disguise, were held this past weekend, on the far north end of the Las Vegas strip.
The event was a miserable failure on every front it supposedly contested, serving as neither an effective marketing stunt nor a worthwhile athletic competition.
If anything, it was a testament to the limited power of steroids.
Snippet from the RSS feed
The Enhanced Games, a marketing stunt for direct-to-consumer steroids dressed up in a thin Olympics disguise, were held this past weekend, on the far north end of the Las Vegas strip. The event was a miserable failure on every front it supposedly conteste

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