The Enhanced Games: A Failed Marketing Stunt Disguised as an Olympics Competition
By
Patrick Redford
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
The Enhanced Games, a Las Vegas event marketed as an Olympics-style competition allowing unrestricted doping, was a complete failure both as a marketing stunt and as an athletic competition. The article argues the event demonstrated the limited power of performance-enhancing drugs rather than their potential, with poor organization, low attendance, and underwhelming athletic performances that failed to break any world records.
Key quotes
· 3 pulledThe Enhanced Games, a marketing stunt for direct-to-consumer steroids dressed up in a thin Olympics disguise, were held this past weekend, on the far north end of the Las Vegas strip.
The event was a miserable failure on every front it supposedly contested, serving as neither an effective marketing stunt nor a worthwhile athletic competition.
If anything, it was a testament to the limited power of steroids.
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