LG Electronics builds blockchain advertising network on Arbitrum
By
Omkar Godbole
Crusty in the right places. Worth the chew.
Summary
LG Electronics has developed a blockchain-based advertising network using Arbitrum's layer-2 technology. The South Korean consumer electronics giant, with over $60 billion in annual revenue, built its own layer-2 blockchain in collaboration with Arbitrum to enable low-cost, high-speed advertising transactions. This marks a shift from blockchain being primarily used in finance to broader corporate adoption for streamlining business operations.
Key quotes
· 3 pulledBlockchain is no longer just a story of Wall Street banks and brokers leveraging the technology to optimize finance.
Now, corporates are embracing distributed ledger to streamline business operations.
LG told Fortune it has developed its own layer-2 blockchain network in collaboration with Arbitrum, a layer 2 protocol that enables low-cost, high-speed
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