Taylor Swift files trademark applications for spoken phrases to combat AI impersonation
By
Emma Roth
Sesame, salt, and substance. A flagship bake.
Summary
Taylor Swift is escalating legal efforts to protect herself from AI-generated copycats by filing trademark applications for two spoken phrases: "Hey, it's Taylor Swift" and "Hey, it's Taylor." The applications, filed by TAS Rights Management, include audio clips of Swift saying these phrases. The article highlights the complex intersection of legal systems and rapidly advancing AI technology, noting that Swift's efforts may face significant challenges and could be a long shot in effectively combating AI impersonation.
Key quotes
· 3 pulledTaylor Swift has been at the center of AI imitation controversies for years
as usual, however, the legal system intersects with technology in complicated ways — and Swift's efforts may be a long shot
Swift's team asked for protection for two phrases spoken by the singer: Hey, it's Taylor Swift and Hey, it's Taylor
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