T-Mobile raises prices again with new fees despite rising customer losses
By
Patricia Battle
Toasted golden, schmeared with insight. Top of the rack.
Summary
T-Mobile is implementing another price increase despite already experiencing elevated customer losses. The carrier raised its Regulatory Programs & Telco Recovery fee in January, began charging $3/month for its previously free Apple TV "On Us" perk for Plus-level plan customers, and sparked backlash in March with a $35 Device Connection Charge for Apple device purchases and a higher restocking fee. The article details T-Mobile's ongoing price hikes amid headwinds in its wireless business.
Key quotes
· 3 pulledT-Mobile has been rolling out price increases over the past few months and will soon make another despite elevated customer losses.
In January, the carrier raised its Regulatory Programs & Telco Recovery fee, which customers pay on their monthly bills.
By March, T-Mobile sparked backlash when it began issuing a $35 Device Connection Charge to customers who purchased devices directly from Apple.
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