SXSW London 2026 Returns with Michelle Obama, Russo Brothers, and AI Focus
By
Alex Ritman
2d ago· 5 min readenNews
80/100
Golden Brown
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Summary
SXSW London 2026 returns for its second edition from June 1-6 in Shoreditch, spanning 25 venues. The festival features Michelle Obama, the Russo Brothers, and a central theme of "AI as the New Power Structure," reflecting London's status as Europe's AI capital following record U.K. AI investment. Programming chief Katy Arnander highlights London's unique convergence of tech, business, and creative industries as key to the festival's expansion from Austin.
Key quotes
· 2 pulledAI as the New Power Structure
convergence of tech, business and creative industries all in one place
The 2026 SXSW London kicks off on June 1 with a wide array of talks, screenings and panel discussions, including Michelle Obama and Russo Brothers.
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