Sweet Magnolias Season 5 Viewership Drops 30% as Netflix Adopts Cautious Renewal Strategy
By
Nellie Andreeva
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Summary
Sweet Magnolias Season 5 premiered on Netflix with 2.8 million views in its opening week, a 30% decline compared to Season 3's 4 million views. Netflix is taking a more cautious approach to renewing the series, unlike its typical practice of commissioning writers rooms ahead of a new season's debut. The viewership drop is part of a broader trend affecting many Netflix series.
Key quotes
· 3 pulledIn its opening week, the small town romantic drama drew 2.8 million views, ranking as No. 4 on Netflix's Weekly Top 10 for English series.
That was a drop of 30% vs. the premiere week viewership for Season 3, which delivered 4M views.
This is not an isolated phenomenon; a lot of Netflix's series...
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