Former YouTube Exec Susanne Daniels Predicts Platform Will Return to Original Programming
By
Stewart Clarke
Crisp on the outside, thoughtful on the inside. A keeper.
Summary
Former YouTube executive Susanne Daniels predicts the platform will return to original content production, despite current CEO Neal Mohan's previous aversion to it. Daniels, who led YouTube's original programming push with shows like Cobra Kai before the company pivoted away from originals in 2022, cites YouTube's recent deal for Academy Awards rights as evidence of a shift back toward original programming.
Key quotes
· 2 pulledNeal Mohan was very averse to it… but now that he's [CEO and] running YouTube, I think he'll come around to it
YouTube will pivot back to original content according to former exec Susanne Daniels
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