Super Bowl 2024 AI-Generated Ads Fall Short of Expectations
By
Jess Weatherbed
Hot, fresh, and worth queueing round the block for.
Summary
The article critiques the overuse of AI-generated advertisements during the 2024 Super Bowl, arguing that despite improvements in image and video generation models, the technology still falls short of human creativity and fails to demonstrate genuine utility or excitement. Major brands like Dunkin' Donuts, Svedka, and Artlist used AI in their Super Bowl ads, but the author contends that the technology isn't ready for prime time and that the saturation of AI-generated content made the ads feel unimpressive and lacking in genuine innovation.
Key quotes
· 4 pulledIt feels like everyone who produced ad spots for this year's Super Bowl with generative AI failed in terms of making gen AI seem useful or like something worth getting excited about.
Though we've seen plenty of AI-generated commercials before (at previous Super Bowls, no less), this year's event was oversaturated with them.
That's in part because image and video generation models have become more sophisticated in the past year — though still subpar compared to what humans create, they're just improved enough for a number of brands to now be comfortable having their names associated with AI-der
The Super Bowl ads from companies like Dunkin' Donuts, Svedka, and Artlist showed us that this technology still isn't ready for the spotlight.
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