Study confirms direct gambling marketing increases betting frequency, spending, and harm
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Summary
A study led by Central Queensland University and the University of Bristol has confirmed for the first time that gamblers who receive direct marketing offers like 'free bets' place significantly more bets, spend more money, and suffer greater gambling-related harms compared to those who opt out of such offers. The research provides empirical evidence linking gambling marketing to increased betting behavior and harm.
Key quotes
· 3 pulledResearch has confirmed for the first time that people with active gambling accounts who receive regular 'free bets' and other direct marketing offers place a lot more bets, spend far more, and suffer greater related harms than gamblers who have opted out of such offers.
The study, led by Central Queensland University in Australia in collaboration with the University of Bristol in the UK, found that participants who chose not to receive direct marketing... placed nearly a quarter fewer bets.
This is the first empirical evidence directly linking gambling direct marketing to increased betting behavior and associated harms.
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