Scary Movie 6 Marketing Criticized for Over-the-Top Popcorn Bucket Reveal
By
Jeremy Konrad
Hand-rolled, kettle-boiled, baked to perfection. Worth every minute at the bakery.
Summary
The article criticizes the marketing approach for the upcoming Scary Movie 6, specifically targeting the reveal of a controversial collectible popcorn bucket. The author argues that the film's promotional strategy is trying too hard to court controversy, and the popcorn bucket reveal exemplifies this over-the-top approach. The film is set to open on June 5.
Key quotes
· 3 pulledScary Movie has never shied away from controversy, and it has leaned heavily into that reputation in the marketing of the new film, opening June 5.
To me, it all feels like they are trying too hard.
That was hammered home big time this afternoon when they revealed the collectible popcorn bucket for the film, which will be sold in theaters.
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