Canada's Bill C-36 proposes replacing PIPEDA with new privacy law targeting surveillance pricing
Hard to chew. Probably not worth the jaw work.
Summary
Canada's Bill C-36 (Protecting Privacy and Consumer Data Act) proposes replacing the outdated PIPEDA (1998) with modern privacy protections. The bill targets surveillance pricing by restricting the use of personal data like browsing history, location, and purchasing behavior for individualized pricing, though it allows loyalty programs and promotional discounts. It establishes the Digital Safety and Data Protection Commission to oversee compliance, with enforcement fines up to C$25M or 5% of revenue. The bill also addresses children's online safety through the Digital Safety Act.
Key quotes
· 4 pulledBill C-36, the Protecting Privacy and Consumer Data Act, would replace PIPEDA, enacted in 1998 and criticized as outdated for algorithmic pricing and large-scale data collection.
The bill targets surveillance pricing by restricting use of browsing history, location, device type, and purchasing behavior to set individualized prices.
It would not outright ban surveillance pricing, instead barring data use for individualized pricing when harms outweigh benefits while allowing loyalty programs and promotional discounts.
It creates the Digital Safety and Data Protection Commission to oversee compliance with privacy law and the Digital Safety Act for protecting children online, with enforcement fines up to C$25M or 5% of revenue.
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