Rob Calder Leads Rebranding of the Premiership to 'the Prem'
A respectable bake. You'd come back tomorrow for another.
Summary
The Premiership is rebranding to 'the Prem' under the leadership of Rob Calder, the top flight's chief growth officer, to enhance its appeal by shedding its corporate image and emphasizing the physicality and intensity of the sport.
Key quotes
· 2 pulledThere was definitely an issue with the Premiership brand in that it felt quite corporate and establishment.
It didn't feel like an entertainment product.
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