REasy: A Comprehensive Platform for African Small Business Importers
By
Rajiv Ayyangar
Best dunked in coffee. Better still, swap for a fresh one.
Summary
REasy is a comprehensive platform designed as an 'operating system' for African small businesses that import goods. The Cameroon-based startup addresses fragmented supply chain issues by providing end-to-end solutions including supplier vetting, cross-border payments, logistics coordination, and customs management to help improve margins for SME importers.
Key quotes
· 3 pulledREasy is the operating system for African small businesses that import goods
handling everything from vetting overseas suppliers and managing cross-border payments to coordinating logistics and customs
solving the fragmented supply chain that kills margins for thousands of African SME importers
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