Mattel Launches Kid-Friendly DC Comics Core Action Figures, Starting with The Flash
By
Tyler Roberts
Crispy enough to crunch, soft enough to enjoy. A good bake.
Summary
Mattel has launched its first wave of DC Comics Core action figures, taking over the license from McFarlane Toys. The new line is designed to be more kid-friendly and accessible, serving as a bridge between collectors and younger fans, moving away from McFarlane's highly detailed approach. The article highlights the debut of The Flash figure as part of this new collectible wave.
Key quotes
· 3 pulledGet ready to race into action as Mattel returns to the world of DC Comics action figures, taking over the license from McFarlane Toys.
Mattel is taking a different approach than its predecessor, with the first wave of figures designed to be more kid-friendly and accessible.
This new direction serves as a great bridge for collectors and younger fans alike, moving away from McFarlane Toys' highly detailed approach.
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