Sidemen's Cooking Competition Series 'SideMenu' Gets Staggered Launch on Prime Video and YouTube
By
Jesse Whittock
Pure flour-power. Hearty enough to carry you through lunch.
Summary
The Sidemen, a British YouTube collective, are launching a four-part cooking competition series called 'Sidemen Presents: SideMenu' through an innovative staggered release strategy. Episode one will premiere on the MoreSidemen YouTube channel on June 18, while Prime Video will exclusively premiere episode two on June 19 (along with episode one becoming available on Prime at the same time). Episode three will follow on Prime Video a week later. This marks a unique cross-platform distribution approach for the creator collective's original content.
Key quotes
· 3 pulledThe Sidemen continue to find innovative release strategies for their original shows.
Episode one will premiere on the MoreSidemen YouTube channel on Thursday, June 18, with Prime Video exclusively premiering episode two on Friday, June 19, with ep one made available at the same time.
The British YouTube collective's Sidemen Productions is working up cooking competition series Sidemen Presents: SideMenu, a four-part culinary competition series that will get an unusual staggered launch on both Prime Video and YouTube.
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