Pinterest launches AI-powered ad tools for small businesses with Shopify integration
By
Andrew Hutchinson
A bagel you'd recommend to a friend without hedging.
Summary
Pinterest has announced two new AI-powered advertising features for small businesses as part of its Performance+ suite. The first is a new customer acquisition tool designed to help SMBs find new customers, and the second is a one-click Performance+ shopping integration for Shopify merchants. These updates aim to expand Pinterest's revenue base by attracting more small and medium-sized businesses to its advertising platform.
Key quotes
· 3 pulledPinterest announced two new artificial intelligence-powered ad options for small businesses
Building out its AI-powered Performance+ suite, Pinterest is adding Performance+ new customer acquisition
Pinterest is also launching one-click Performance+ shopping for Shopify merchants
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