Phoebe Bridgers Uses Surprise Flyer-Announced Shows to Build Hype for New Album
By
Brian Kahn
Sesame, salt, and substance. A flagship bake.
Summary
Phoebe Bridgers is generating buzz for a potential new album by organizing surprise, small-venue popup shows announced via physical flyers in unexpected locations (Roswell, Lubbock, Macon) with a strict no-phones policy. The strategy has created organic fan excitement and mystery, culminating in a larger sponsored show at Madison Square Garden. The article explores how this analog, low-tech promotional approach is effectively building hype in the digital age.
Key quotes
· 3 pulledFor six years, I have found myself randomly wondering 'is this the year Phoebe Bridgers finally puts out a new album?' The answer has always been a resounding 'no.'
Equally small popups announced by flyer have followed in places ranging from Lubbock, Texas, to Macon, Georgia.
On Thursday, another popup—also announced via flyer—is happening at a decidedly bigger venue: Madison Square Garden, where Tidal is a sponsor and tickets are...
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