Peter Arnell appointed as first US chief brand architect in new National Design Studio
By
Ben Dreith
Crackling crust, pillowy middle. The kind of bagel that earns a second cup of coffee.
Summary
The US government has selected design executive Peter Arnell as America's first chief brand architect within the newly formed National Design Studio. The role, created under chief design officer Joe Gebbia, involves leading the strategic and creative development of a unified design and brand system for the United States, aiming to shape the identity of a "different type of government."
Key quotes
· 2 pulledThe US government has selected American design executive Peter Arnell to serve as the chief brand architect within the newly formed National Design Studio and shape the identity of a 'different type of government'.
The position entails leading 'strategic and creative development of a unified design and brand system for the US', according to chief design officer Joe Gebbia.
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