Pentagram Designs New Austin City Logo Based on Natural Landscape
By
Ellen Eberhardt
Hot, fresh, and worth queueing round the block for.
Summary
Pentagram design agency has created a new city logo for Austin, Texas, as part of a $1.1 million rebranding effort. The logo features green and blue arches representing the city's natural landscape, moving away from traditional Western and governmental motifs. The design was reportedly leaked early and has faced criticism from the public.
Key quotes
· 3 pulledDesign agency Pentagram has created a new city logo for Austin, Texas, USA composed of green and blue arches representative of the surrounding landscape
The logo is part of a larger $1.1 million rebranding effort by the city of Austin to establish a consolidated graphic identity for its governmental services
Pentagram has created an Austin city logo informed by its nature in lieu of Western and "governmental" motifs, which were rejected during the design process
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