Electrolux invests R$23 million in remote appliance diagnostics and AI-powered customer service in Brazil
By
Alex Sabino
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Summary
Electrolux Group in Brazil announced a R$23 million investment in 2024 to modernize its customer service system. The funds will expand digital platforms, enhance remote diagnostic tools, and incorporate artificial intelligence. The company receives 7 million customer interactions annually, with 60% (4.2 million) already migrated from phone to digital channels including WhatsApp and chat, as part of a broader technological restructuring.
Key quotes
· 3 pulledA Electrolux Group no Brasil anunciou investimento de R$ 23 milhões a ser feito neste ano para modernizar o sistema de atendimento ao consumidor.
Por ano, a empresa recebe sete milhões de interações com clientes.
Deste total, 4,2 milhões (60%) já foram transferidas de atendimento telefônico para canais digitais, migração que abrange WhatsApp, chat e outros ambientes online.
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