Boticário aumenta em 30% investimento em ações de São João para 2026 com foco no Norte e Nordeste
By
Luana Franzão
Properly proved. Has structure, has flavour, has a point.
Summary
O Boticário está ampliando em 30% seus investimentos em ações de São João em 2026, marcando a décima edição consecutiva de participação nos festejos juninos. A estratégia combina ativações físicas em 12 cidades brasileiras com campanhas regionalizadas, com foco no fortalecimento das vendas nas regiões Norte e Nordeste. A empresa não divulga o valor absoluto do investimento, mas espera converter a presença em fluxo nos pontos de venda e ampliar o engajamento do público com a marca.
Key quotes
· 1 pulledEsperamos ampliar o engajamento do público com as experiências da marca e fortalecer o fluxo nos pontos de venda
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