Optibase: Webflow A/B Testing App Reaches 2,500+ Companies After Google Optimize Sunset
By
Luka Mlakar
Soggy bottom. Skim the top, leave the rest on the tray.
Summary
Optibase is an A/B testing application specifically designed for Webflow users, created in response to Google shutting down Optimize. Launched in January 2024, it has grown to serve over 2,500 companies and recently underwent a major redesign. The tool allows marketers to test different website design variants and copy directly within the Webflow Designer without affecting website performance.
Key quotes
· 4 pulledWhen Google sunsetted Optimize, marketers on Webflow were left without an easy or affordable way to test.
Fast forward a year, and more than 2500 companies are now using Optibase.
Optibase offers a native way to set up A/B or split tests in the Webflow Designer without impacting your website loading performance.
That kind of adoption pushed us to raise the bar. The product had to evolve.
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