ComScore Data Shows Major Films Underperformed at UK Box Office
By
Rich Johnston
Sesame, salt, and substance. A flagship bake.
Summary
A ComScore presentation to the UK Cinema Association (UKCA) reveals that several major films underperformed at the British box office, including Sinners, F1, Superman, I Swear, Marty Supreme, Predator: Badlands, and One Battle After Another. The data suggests that even films audiences love can fail commercially, highlighting a disconnect between critical/popular reception and box office performance in the UK market.
Key quotes
· 3 pulledThere are films that people love and do well.
There are films that people hate and do well.
But there are also films that people love but that bomb at the box office, comparatively at least.
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