Social sharing buttons get almost no clicks: UK government study finds 0.2% engagement rate
By
Ankur Sethi
A respectable bake. You'd come back tomorrow for another.
Summary
An article discussing how social sharing buttons on websites receive extremely low engagement. It references a UK government study on GOV.UK that tracked 14,078 clicks across 6.8 million pageviews over 10 weeks — a click rate of roughly 0.2%. The article questions the value and effectiveness of these ubiquitous sharing widgets.
Key quotes
· 3 pulledThe UK government ran one of the most thorough studies on this.
When GOV.UK added social sharing buttons, they tracked usage for 10 weeks across 6.8 million pageviews.
The share buttons got clicked 14,078 times. That's a 0.2% click rate.
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