ESA warns No Fakes Act could unintentionally cover video game characters, seeks legislative changes
By
Daniel Herbig
The bagel they save for the regulars. Don't skim, savour.
Summary
The Entertainment Software Association (ESA) is urging significant changes to the proposed No Fakes Act, a US bill that would create a federal right to control one's digital likeness and voice. While the legislation aims to protect individuals from unauthorized AI-generated deepfakes, the gaming industry warns it could inadvertently apply to video game characters, potentially impacting game development and creative expression. The ESA's letter to the US Senate Judiciary Committee highlights concerns about liability for companies distributing digital copies without consent, including platforms that knowingly host such content.
Key quotes
· 3 pulledThe gaming association fears that the legislation could also be applied to video game characters.
The No Fakes Act aims to introduce a nationwide right to control one's own digital likeness and voice in the USA for the first time.
In the current draft of May 20, it makes companies and individuals liable if they distribute digital copies of people without their consent.
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