Nice Projects Designs Selfridges Members' Club 40 Duke Street with Tactile Materials and Collector's Home Aesthetic
By
Cajsa Carlson
1mo ago· 6 min readenNews
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Summary
London design studio Nice Projects has designed the interior for Selfridges' new members' club, 40 Duke Street, located next to the retailer's London flagship store. The design features tactile materials like burl wood and travertine, creating a sophisticated backdrop that blends classic and contemporary furniture. The space will be exclusive to Selfridges Unlocked members and offer private shopping experiences, positioning it as a luxury destination that feels like "a collector's home" rather than a traditional retail space.
Key quotes
· 3 pulledLondon design studio Nice Projects has created the interior of a members' club for UK retailer Selfridges, using tactile materials, including burl wood and travertine, as the background for a mix of classic and contemporary furniture.
Located next to the London flagship Selfridges store, 40 Duke Street will be open to Selfridges Unlocked members and feature private shopping
The design studio described the space as 'a collector's home' rather than a traditional retail environment
Design studio Nice Projects has created the interior of a members' club for UK retailer Selfridges, using tactile materials, including burl wood and travertine, as the background for a mix of classic and contemporary furniture.
