New York Enacts First US Law Requiring Disclosure of AI-Generated People in Ads
By
Mia Sato
Right out the toaster. Reliable, with some real depth.
Summary
New York Governor Kathy Hochul signed two bills into law, including one that requires advertisers to disclose when they use AI-generated people in advertisements. This is described as the first such law in the US, aimed at increasing transparency and protecting consumers. A second bill requires consent from heirs or executors to use a deceased person's name or likeness for commercial purposes. Both bills are particularly relevant to the film industry and actors concerned about AI usage and compensation.
Key quotes
· 4 pulledNew York Gov. Kathy Hochul signed a bill Thursday that will require advertisers to identify if an ad includes AI-generated people.
Hochul's announcement said the bill, S.8420-A/A.8887-B, was the first of its kind in the US, describing it as a 'common sense' law that would bring increased transparency and protect consumers.
A separate bill also signed by Hochul requires that entities get consent from heirs or executors if they want to use a deceased person's name or likeness for commercial purposes.
The bills are especially relevant to the film industry and actors, for whom AI usage (and compensation)
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