CBS launches 'Anytime Delight' campaign parodying 'Afternoon Delight' to promote daytime soaps across platforms
By
Michael Schneider
The bagel they save for the regulars. Don't skim, savour.
Summary
CBS is launching a new marketing campaign for its daytime soap operas called "Anytime Delight," a parody of the 1976 Starland Vocal Band hit "Afternoon Delight." The campaign features CBS daytime stars singing rewritten lyrics and aims to remind viewers that soap operas are available to watch at any time across multiple platforms, not just during their traditional daytime broadcast slots.
Key quotes
· 3 pulledSkyrockets in flight, CBS is lookin' forward to a little anytime delight.
The Eye network is debuting a new marketing campaign for its daytime soap operas — with the intent of reminding viewers that they're available to watch at any time of the day on multiple platforms.
Anytime Delight, a twist on the 1976 Starland Vocal Band hit 'Afternoon Delight,' sung with new lyrics and vocals by a number of CBS daytime stars.
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